GPSR marketplace listing checklist for non-EU sellers
A practical starting point for reviewing product offers and records before placing covered consumer products on the EU market.
By Margus Roosipuu, Founder · Published 13 October 2026 · Updated 14 October 2026
1. Confirm the product rules
List each product category and check whether EU harmonisation legislation or sector-specific safety rules apply alongside or instead of the General Product Safety Regulation (EU) 2023/988. Record the manufacturer and where the product is made.
2. Identify the EU responsible economic operator
Where the manufacturer is not established in the EU, check that an EU-established responsible economic operator is in place for products covered by Article 16. The appointed operator's role and tasks should be documented and aligned with the relevant law.
3. Check information shown in online offers
Every online offer must clearly and visibly show at least the following (Article 19):
- The manufacturer: name, registered trade name or trade mark, and a postal and electronic address.
- The responsible person, where the manufacturer is not established in the EU: name, postal and electronic address.
- Product identification, including a picture of the product, its type and any other product identifier.
- Warnings or safety information that must be on the product, its packaging or an accompanying document, in a language consumers in the country of sale can easily understand.
4. Put the right details on the product and parcel
- Responsible person: name and contact details, including a postal and an email address, on the product or its packaging, the parcel or an accompanying document (Article 16(3)). A parcel label or a printed insert can be enough.
- Manufacturer: your name and postal and electronic address on the product or, where that is not possible, on its packaging or an accompanying document (Article 9(6)).
- Identifier: a type, batch or serial number or another element that identifies the product (Article 9(5)). For handmade or unique items, a simple reference per design or batch works.
5. Organise the supporting records
- Product identification and traceability information
- Risk analysis and technical documentation required for the product
- Instructions and safety information in the appropriate language
- Responsible person appointment details and contact information
- A clear process for handling safety complaints, incidents and authority enquiries
6. Keep marketplace data consistent
Compare the product page, packaging, manufacturer records and marketplace compliance fields. Keep a dated copy of the information submitted and assign an owner for updates when the product or contact details change.
Marketplaces collect these details in their own product safety fields. Etsy, for example, asks sellers who sell to the EU, the wider EEA and Northern Ireland to add an economic operator to their account or fill in the Manufacturers field, and to add product safety information to each listing. See our GPSR guide for Etsy sellers.
Common mistakes
- The responsible person appears in the listing but not on the parcel, packaging or an insert.
- Addresses differ between the listing, the packaging and the documents.
- Warnings are only in English for buyers in other EU countries.
- Handmade or one-off items have no identifier at all.
- Details are not updated after switching responsible person providers.
Related guides
- Paused EU sales because of the GPSR? How to restart
- EU Responsible Person for UK sellers
- The new EU Product Liability Directive and non-EU sellers
Official source
Read Regulation (EU) 2023/988, especially Articles 9, 16 and 19. Requirements should be checked against the current consolidated text and rules applying to the specific product.